This poster campaign for Médecins du Monde, created for the Mlle Pitch Awards 2023, raises awareness among the general public, especially young people, about global inequalities and their impact on health and living conditions.

The concept is based on an eye-catching visual and a compelling message that grab attention without causing rejection. Behind this first impression, a subtler secondary message reveals a much harsher reality, encouraging viewers to reconsider their perception of everyday life.

The campaign highlights the contrast between our often safe and comfortable lifestyles and the experiences of people facing poverty, hunger, or violence, reminding us that every individual action can have a real impact.

Paradoxe | 2023

Art Direction – Graphic Design

Paradoxe

Next Project →

← Previous Project